YOU SEF FIT BLOW SERIES- 2

Getting signed? Forget it. Seriously!

Welcome to the new digital age where traditional measures of success do not really apply
anymore. Never before in the industry of world music business have there been so many opportunities for artistes to get their music heard and sold on a global level.

The emergence of Twitter as a major marketing tool for music, and also the continued expansion and result-oriented restructuring from Google and Facebook, and now added, Instagram, has provided any talented, and also, creative and innovative artiste lot of opportunities to become a success story.

Data is the new oil well in the music business with creative artistes successfully growing and exploring the new digital ecosystem to their advantage. Music business has gone past the era of looking up to getting signed by a record label. We are now in the DO-IT-YOURSELF phase, where you can strategically catapult yourself to success through calculated and innovative steps and ideas, with the new media and your fans, the most important asset.

Traditional financial advances from record labels have become scarce. It is high time to take the DIY route and get yourself out there. Let the future of your music revolve around you- the artiste- and not some record label.

Music is in the transition period where the most creative will make a successful career, and not just those with big bucks behind them.

Get a Strong hold of your career. You don't necessarily need a record label anymore, you just need fans!